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Agency: Rosapark
Client: Monoprix
Creative Director: Mathilde Carpentier
Art Directors: Karine Day, Caroline Goutal
Copywriter: Lucile Briotet
In light of the 2014 World Cup, the brief was to create a key visual to promote Monoprix’s Brazil-inspired fashion and home decoration collection. The creative aim was to focus on the cultural, artistic and visual side of Brazil.
This concept was initially bought by Monoprix, but the brief changed once the final Brazil collection was revealed.